This series documents the planning and implementation of several studies designed to assess the responses to MOA by visitors, members, and non-visitors. It includes records relating to a membership survey, focus group studies of visitors and non-visitors, surveys regarding specific exhibitions, studies of visitors’ responses to MOA’s use of digital media, and others. Records reflect the process of applying to conduct studies, of developing sets of questions, of implementing the studies and of using the information gathered to create reports. Materials include grant proposals, lists of questions, data sets, reports, reference materials, transcripts, correspondence, charts and graphs. The series also contains a reference file of previous studies completed at MOA.